Porsche Design and Newgard Development Group have selected West Palm Beach, Florida, and Dallas, Texas, for the first US locations of Porsche Design Concours, a collector-focused property concept that combines deeded automobile studios with a private clubhouse. The West Palm Beach destination is targeting a 2028 opening, while both sites remain in development.

Unlike a conventional storage facility, Porsche Design Concours is intended to function as a social and lifestyle destination. It will welcome collectors regardless of the make of vehicles in their garages, meaning ownership will not be limited to Porsche enthusiasts.

Two cities, 44 private studios

The West Palm Beach and Dallas developments are planned to include 22 automobile studios each, for a combined total of 44. The companies say both locations are positioned within 10 to 15 minutes of established collector communities in South Florida and North Texas.

Each studio will measure between 2,700 and 6,000 square feet and will be sold by invitation only. Buyers will receive a deed to the space rather than a conventional storage lease. Planned features include a mezzanine, full bathroom, wet bar and climate control designed for long-term vehicle protection.

The studios will face a shared interior promenade known as The Concours. Rather than hiding cars in rows of storage bays, the layout is designed around displaying vehicles and allowing owners and guests to circulate among them.

Clubhouse amenities and security

A private, membership-based Clubhouse will provide the social center for each development. Planned facilities include padel courts, spa and wellness areas, dining spaces, private lounges, coworking areas and outdoor terraces.

Event areas, concierge service and 24-hour security are also part of the plan. The combination gives the project more in common with a private country club than a traditional collector garage, with programming and hospitality built around the vehicles.

Porsche Design board member Volker Strotmeier described Concours as an extension of the company’s design philosophy beyond individual Porsche products. Newgard Development Group CEO and founder Harvey Hernandez said the companies intend to build a carefully selected network of similar destinations across the United States over time.

Pricing and availability

Neither Porsche Design nor Newgard has announced pricing for the studios or membership. The companies also have not said whether the Clubhouse will be available to people who do not own a studio.

Additional US locations are being evaluated around Porsche enthusiast gatherings and established collector hubs, but no other cities have been confirmed. Studio sales for the first two sites will be handled by invitation as the West Palm Beach opening approaches.

Because the studios are open to collections from any manufacturer, Porsche Design Concours is positioned as a cross-brand collector community rather than a Porsche-only facility. Its appeal will depend on combining secure, titled storage with the social access and amenities of a private club.